An online management training company that offers immersive learning tools is online management training company based near Braintree. Their online training videos and resources aim to make management training engaging and enjoyable. With 63% of SMEs (small to medium sized enterprises) struggling with people management have filled this gap in the market with their tool to learn real life management techniques and professional skills in a simple and practical way.

“We had a dream that we could bring a genuinely fresh and unique approach to management development and do this online so that it focused totally on the learners.”

Dan Murfitt, CTO,

Working with business support programmes

SkilfulOver the last year has been working with the Essex Innovation Programme (EIP) and INVEST Essex, business support programmes run by Essex County Council, on projects to help the company to grow. During this time has expanded to premises twice the size, incorporated new sales techniques and taken on new staff.

Why approached the Essex Innovation Programme first approached the Essex Innovation Programme (EIP) looking for professional expertise to help them to grow their business. They were initially looking for ways to improve their product sales and lead conversion.

“It has been great working with the Essex Innovation Programme and INVEST Essex. Their insights and enthusiasm have been refreshing as we grow the business and we look forward to our meetings with any of the team.”

Angharad Jones, Managing Director,

How EIP helped the company

Skilful working with INVEST Essex & the Essex Innovation Programme

An Essex Innovation Programme (EIP) business mentor, from a team of experienced private sector business mentors working for EIP, worked with over several sessions to understand their business in depth and prepare a plan for growth. This involved many hours of analysis and discussion with to fully understand their business objectives and how they operate and to develop a bespoke plan for growth that would work for From an understanding of their core business EIP were able to identify opportunities for growth:

  • Helping to identify market opportunities to enable them to diversify into new markets
  • Highlight areas to strengthen their existing business model

Working with INVEST Essex

SkilfulThe Essex Innovation Programme also introduced to Essex County Council’s inward investment team, INVEST Essex. INVEST Essex were able to offer advice on the best property solution for their needs when they realised they needed space in which to expand. After having been presented a number of property options the company have been able to relocate whilst still retaining a base in Black Notley, Essex.

“We have found INVEST Essex, Essex Innovation Programme and their mentors extremely supportive and helpful to and they have brought many new ideas, suggestions and a fresh perspective to our business.”

Bill McAneny, CEO,

Gaining industry recognition

Skilful winners at Essex Digital Awards were gold award winners at the Essex Digital Awards 2016 in the ‘Website B2B’ category in association with Essex Chambers of Commerce. The Essex Digital Awards reward innovation and progressive thinking in businesses, individuals, events, charities, and educational establishments.

“Faced with a subject matter that can be dry and unglamorous, this design has been approached with a dynamic and professional eye, producing visuals that match the excellent content for user engagement.”

Judges, Essex Digital Awards 2016 were also one of three finalists in the Essex Business Excellence Awards 2016 in the ‘Best New Business’ category. 

Future plans

As grow and scale, they will continue their business development work with the Essex Innovation Programme and their mentors. The company will look to improve their sales strategy and market share across key target sectors:

  • SMEs (small to medium sized enterprises)
  • Corporate companies
  • Individuals signing up through the website

They would love to hear from other Essex-based businesses about their experiences of Management Development. To find out more, visit:

For more information on how to work with the Essex Innovation Programme see here.

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Emma Wakeling
Emma Wakeling

Business Innovation Manager

07921 397050


Leading on the Essex Innovation Programme and developing new support mechanisms to enable Essex businesses to grow. Managing a team of experienced private sector business mentors who work closely with multi-sectoral established businesses and start-ups to embed innovative practices. Focusing on product (including intellectual property), process, organisational and marketing innovation. Developing key collaborative strategic partnerships with industry and academia.